Nespresso Flatiron Global Flagship: The 2025 Retail Experience of the Year

Award-Winning Project · Retail Design Institute · 2025 Retail Experience of the Year

Main floor of the Nespresso Flatiron flagship in New York City, built by CORCON, with preserved columns, tasting counters and the boutique beyond.
The main floor, framed by the building's original columns.1 / 19
Boutique sales floor at Nespresso's Flatiron flagship in Manhattan, built by CORCON, with curved display islands and coffee machine displays.
Curved display islands on the boutique floor.2 / 19
Curved tasting bar with counter seating at the Nespresso Flatiron flagship in New York City, built by CORCON, in front of a backlit capsule wall.
The tasting bar, set against a backlit capsule wall.3 / 19
Self-guided tasting table with glass aroma domes at Nespresso's Flatiron flagship in Manhattan, built by CORCON.
Aroma domes at the self-guided tasting table.4 / 19
Backlit Coffee Artistry wall with illuminated ingredient columns at the Nespresso Flatiron flagship in New York City, built by CORCON.
The backlit Coffee Artistry wall.5 / 19
Sculpted curved display plinths beside a digital art wall on the main floor of Nespresso's Flatiron flagship in Manhattan, built by CORCON.
Sculpted plinths and a digital art wall on the main floor.6 / 19
Original columns rising through the main floor of the Nespresso Flatiron flagship, preserved by CORCON inside Manhattan's historic Annin Building.
Original columns, preserved through construction.7 / 19
Glass-railed stair opening beside the Fifth Avenue windows at the Nespresso Flatiron flagship in New York City, built by CORCON.
The glass-railed stair opening beside the Fifth Avenue windows.8 / 19
Staircase to the lower level of Nespresso's Flatiron flagship in Manhattan, built by CORCON, lined by a floor-to-ceiling digital art wall.
The staircase and its floor-to-ceiling digital art wall.9 / 19
View down the staircase toward the lower level of the Nespresso Flatiron flagship, with sculpted plaster walls and a digital art wall, built by CORCON.
Heading down to the lower level.10 / 19
Corridor lined with framed photography and warm cove lighting at the Nespresso Flatiron flagship in New York City, built by CORCON.
A corridor lined with framed photography.11 / 19
Curved plaster wall with a built-in bench and concealed lighting at Nespresso's Flatiron flagship in Manhattan, finished by CORCON.
Curved plaster and concealed lighting.12 / 19
Self-service coffee station with a tiled backsplash in the Nespresso Lounge at the Flatiron flagship in New York City, built by CORCON.
The self-service coffee station in the Nespresso Lounge.13 / 19
Curved tile-clad counter and self-service coffee wall in the Nespresso Lounge at the Flatiron flagship in Manhattan, built by CORCON.
A tile-clad counter in the Nespresso Lounge.14 / 19
Lounge seating beneath a coffered ceiling in the Nespresso Lounge at the Flatiron flagship in New York City, built by CORCON.
Lounge seating beneath a coffered ceiling.15 / 19
The Hidden Cup, a speakeasy-style coffee bar on the lower level of Nespresso's Flatiron flagship in Manhattan, built by CORCON.
The Hidden Cup, a speakeasy-style coffee bar.16 / 19
Backlit red display shelving behind the bar at The Hidden Cup in the Nespresso Flatiron flagship, built by CORCON in New York City.
Backlit shelving behind the bar at The Hidden Cup.17 / 19
Banquette and lounge seating with illuminated wall niches at The Hidden Cup in Nespresso's Flatiron flagship, built by CORCON in Manhattan.
Banquettes and glowing wall niches at The Hidden Cup.18 / 19
Nespresso Flatiron Global Flagship storefront at 85 Fifth Avenue in Manhattan, built by CORCON, with arched display windows set into the historic Annin Building facade.
The Fifth Avenue storefront in the historic Annin Building.19 / 19
Show photo 1: the main floor Show photo 2: the boutique floor Show photo 3: the tasting bar Show photo 4: the self-guided tasting table Show photo 5: the Coffee Artistry wall Show photo 6: sculpted display plinths Show photo 7: the original columns Show photo 8: the glass-railed stair opening Show photo 9: the staircase and digital art wall Show photo 10: heading down to the lower level Show photo 11: the photography corridor Show photo 12: curved plaster and concealed lighting Show photo 13: the Nespresso Lounge coffee station Show photo 14: the tile-clad lounge counter Show photo 15: lounge seating Show photo 16: The Hidden Cup coffee bar Show photo 17: backlit shelving at The Hidden Cup Show photo 18: seating at The Hidden Cup Show photo 19: the Fifth Avenue storefront

Photography: Ben Shani Creative

Quick Answer

CORCON built Nespresso's Flatiron Global Flagship at 85 Fifth Avenue in Manhattan. The 13,900-square-foot boutique spans two levels of the historic Annin Building and opened in December 2025. In October 2026, the Retail Design Institute named it the 2025 Retail Experience of the Year, along with four Outstanding Merit Awards.

Project at a glance

13,900

Square feet

2

Levels

Dec 2025

Opened

4

Outstanding Merit Awards, plus Retail Experience of the Year

Client

Nespresso USA

CORCON's role

General contractor

Location

85 Fifth Avenue, Flatiron District, Manhattan, New York

Building

The Annin Building, in the Ladies' Mile Historic District

Project

Flatiron Global Flagship, Nespresso's largest flagship of its kind worldwide and its first in North America built to the brand's new retail concept

Recognition

Retail Design Institute, 2025 Retail Experience of the Year, plus four Outstanding Merit Awards

Design

Bartolini | Lanzi Architects

Photography

Ben Shani Creative

What did CORCON build for Nespresso in the Flatiron District?

Nespresso's Flatiron Global Flagship is the brand's largest flagship of its kind and its first in North America to bring its new retail concept to life. CORCON served as general contractor, building a two-level, 13,900-square-foot boutique designed by Bartolini | Lanzi Architects for discovery, tasting and lingering, not just shopping.

The main floor holds Taste and Discover, a self-guided tasting area; the Coffee Theatre, where Nespresso coffee experts lead masterclasses; and the boutique itself, with sculpted display plinths, a tasting bar and a backlit Coffee Artistry wall. In the storefront, a 42,000-flap split-flap display by Oat Foundry nods to the mechanical signs that once drew shoppers along Fifth Avenue. A staircase wrapped in a floor-to-ceiling digital art wall leads down to The Hidden Cup, a speakeasy-style coffee bar, and the Nespresso Lounge, with self-service coffee machines and room to stay awhile.

How do you build a modern flagship inside a historic landmark?

The Annin Building sits in Manhattan's Ladies' Mile Historic District, once the city's grandest shopping corridor. The design kept the building's character front and center. CORCON preserved the original Corinthian columns and restored the historic moldings, then fit the store's mechanical, electrical and plumbing systems into a shallow coffered ceiling without breaking the lines of the space.

Building inside a historic structure on Fifth Avenue adds its own demands: protecting original elements throughout construction, coordinating deliveries on one of Manhattan's busiest avenues, and solving existing conditions as walls and ceilings are opened up. That is the kind of work CORCON plans for from day one.

What finishes set the Nespresso flagship apart?

Nespresso's standards are some of the most demanding in retail: plaster finishes, chevron tile flooring, curved radiuses and level five finishes throughout. Level five is the highest standard for finishing drywall, a skim coat over the entire surface so walls read perfectly smooth under strong, angled light. In a space lit as carefully as this one, every surface, corner and transition shows.

This is not standard commercial construction. It is an elevated form of the craft, where the materials are premium, the tolerances are tight, and there is no room for anything less than excellence.

What awards has the Nespresso Flatiron flagship won?

In October 2026, the Retail Design Institute named the Nespresso Flatiron Global Flagship its 2025 Retail Experience of the Year at the 55th International Design Competition. The project also earned four Outstanding Merit Awards, for Architectural Elements; Sensory Engagement; Storytelling and Brand Communication; and Visual Merchandising and Display. Read the Retail Design Institute's write-up.

How long has CORCON worked with Nespresso?

Nespresso is a longtime CORCON client. What began with early projects alongside Nespresso's team has grown into a direct partnership. The Flatiron flagship is the most visible result so far: a project that demanded precision, artistry and high-end craftsmanship at every turn.

At CORCON, we thrive where the bar is set high. Our work with Nespresso shows what a construction partner can deliver when brand standards are non-negotiable and the schedule is fixed.


In the Press

Coverage of the Nespresso Flatiron flagship.


Frequently Asked Questions

Who built the Nespresso flagship in New York City?

CORCON was the general contractor for Nespresso's Flatiron Global Flagship at 85 Fifth Avenue in Manhattan. CORCON is a national commercial general contractor headquartered in Garden City, New York, and a longtime Nespresso construction partner.

Where is the Nespresso Flatiron flagship?

At 85 Fifth Avenue in Manhattan's Flatiron District, inside the historic Annin Building in the Ladies' Mile Historic District.

How big is the Nespresso Flatiron flagship?

About 13,900 square feet over two levels. It is Nespresso's largest flagship of its kind worldwide and the first in North America built to the brand's new retail concept.

What award did the Nespresso Flatiron flagship win?

The Retail Design Institute named it the 2025 Retail Experience of the Year at its 55th International Design Competition. It also earned four Outstanding Merit Awards: Architectural Elements; Sensory Engagement; Storytelling and Brand Communication; and Visual Merchandising and Display.

What is The Hidden Cup?

The Hidden Cup is a speakeasy-style coffee bar on the flagship's lower level, where Nespresso serves signature coffee creations, zero-proof blends and a multisensory signature drink.

What is a level five finish?

Level five is the highest standard for finishing drywall. A thin skim coat covers the entire wall, so surfaces read perfectly smooth even under strong or angled light. Luxury retail spaces like the Nespresso flagship specify it because lighting is part of the design.

Does CORCON build flagship stores outside New York?

Yes. CORCON builds retail, restaurant and commercial spaces across 27 states, from single flagships to multi-location rollouts.

Planning a flagship or a multi-location rollout?

Let's talk.

PROJECT CREDITS
Client: Nespresso USA · Design architect: Bartolini | Lanzi Architects · Split-flap installation: Oat Foundry, with NMBL · General contractor: CORCON · Photography: Ben Shani Creative

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